Joined by a mixture of senior brand ambassadors, entrepreneurs and social media influencers, the evening was an opportunity to meet like-minded individuals with a shared passion for fashion and business, but sat on opposing sides of the fashion marketing spectrum.
In the light of the recent ASA battle with bloggers to be more transparent about sponsored posts, the discussion entailed the importance of brand authenticity and how to retain customer loyalty. With fashion professionals sat in different positions along the marketing chain, the evening was a great opportunity to share insights and opinions on the digital shift.
In addition to a great soundtrack, flowing drinks, delicious food, and pretty goodie bags, we were delighted to be joined by brilliant company, with the beautiful WeWork Soho venue as the perfect backdrop for the evening.
Moderated by Stephanie Melodia
Photography by Liam Hawe
Catering by Pickle
Flowers by BloomOn
Venue by WeWork