You might be forgiven for thinking there has been an alien invasion recently, as the campaign for Alien Eau Extraordinaire, the new fragrance by Thierry Mugler has been appearing everywhere from digital billboards and in-store screens to online and TV advertisements, all recently reversioned for the UK launch.
This ethereal commercial featuring a solar goddess awakening in an ancient temple in the desert was directed by QUAD/Believe Media’s Floria Sigismondi and lovingly reversioned for the UK by our film and post-production team. We were asked to create a UK master, which included sourcing a suitable voice-over artist, while taking into account the brand values and tone of Thierry Mugler. We searched the heavens for the vocal embodiment of the solar goddess and found Lucy Akhurst.
As well as reversioning the 20″ commercial for TV and online, we also created the digital signage for the campaign that can now be seen on giant screens up and down the country from St Johns Shopping Centre in Liverpool to Victoria Station in London.