Financial services company NewDay recently launched the hero character for their credit card brand Aqua. NewDay commissioned LEAP’s print and promotions experts to help bring Aqua’s brand hero to life.
Working with CGI renders for the character, we produced two life-sized models for display in NewDay’s Leeds and London offices. The character’s colours were quite unique, so we had to ensure that they were replicated perfectly to match the brand designs from the marketing campaigns.
In addition to the life-sized models, our print and promotions team kitted out the office buildings with vinyl displays and other branded collateral for NewDay employees such as notebooks and cookies. Staff are reportedly delighted with the new addition to their offices and are taking photos with the Aqua brand hero.