Creative Briefs & Briefings
18 January 2018
12 Bishops Bridge Road, London W2 6AA
This workshop is in collaboration with Martin Beverley, Executive Strategy Director at adam&eveDDB and it’s designed for planners and strategists who want to get better at briefing advertising campaigns that work across traditional and digital channels.
Drawing on his years of experience in developing brilliant campaigns at Wieden and Kennedy, AMV BBDO, and now adam&eveDDB, Martin will cover a series of principles for writing the best and most effective briefs and creating the most inspirational briefings. He will explain each principle, with examples, and you will have a chance to put some of them into practice in the workshop.
You will need some prior experience of briefs and briefing to come to the workshop as we will cover a lot of ground in a short space of time. The workshop is intended primarily for planners and strategists who work on consumer campaigns.
More info and tickets here.
Future Communicators Accelerator
22 – 26 January 2018
Blue Fin Southwark Street, London SE1 0SU
The line-up includes representatives from industry bodies, leading lights from global PR networks, heads of comms from household name brands and leaders in the fields of creative leadership, content, social media, public speaking and pitching, metrics and analytics.
Confirmed speakers include:
- Colin Byrne, CEO UK and EMEA, Weber Shandwick
- Francis Ingham, director general of the PRCA
- Stephen Waddington, chief engagement officer, Ketchum
- Andrew Canter, global CEO, BCMA
- Gabriela Lungu, founder, WINGS Creative Leadership Lab
- Peter Hopwood, global keynote public speaking and pitch performance coach
- Heather McKim, Mazda UK
- Marcus Sorour, general manager, WE
- Ben Bale, content experience director, DRUM
- Aidan McLaughlin, director of international communications, Indeed.com
Topics to be covered include ethics, creative leadership, personal development and career planning, digital engagement, metrics and analytics, and the future of personal and organisational communication.
For more information including the full speaker lineup and to apply for a place please visit http://futurecommunicators.com
25 January 2018
Kings Place, 90 York Way, London N1 9AG
Now in its seventh year, LEAD is a little different. In one fast-paced morning, it’s a unique chance for the managers in our industry to debate the economic, social and political challenges we face.
They’ll be hosting a diverse line up of industry folk, politicians and business leaders to tackle the burning questions around the topic currently reaching fever pitch in the UK – Brexit.
Focusing more specifically on ‘Growth Beyond Brexit’ the speakers will engage you in debate, speculate on what the future of UK advertising holds and offering up expert viewpoints. They will be focusing on how agencies, brands and media as a united force can support growth and identifying the united advertising industry’s joint priorities for a renegotiated UK-EU relationship.
Highlights will include speeches from Dr Liam Fox, Secretary of State for International Trade, Andy Street, Conservative Mayor of the West Midlands, and economist Vicky Pryce, former Joint Head of the UK’s Government Economic Service.
Bringing the top UK ad industry talent and politicians face-to-face, LEAD is your opportunity to shape the Advertising Association’s agenda.
More info here.
GDPR: Evaluating Privacy Risks and Adopting a ‘Privacy by Design’ Approach
29 January 2018
67-68 Long Acre, London WC2E 9JD
Once exclusively discussed among policy wonks, but now part of the digital adverting industry’s jargon, the General Data Protection Regulation (GDPR) will apply in the UK and across the EU from 25 May 2018. The new law will require many changes to your business.
The GDPR Workshop Series continues with a focus on evaluating privacy risks and adopting a ‘Privacy by Design’ approach. This workshop is aimed at people and organisations that have either already completed their internal information audit or are about to do so. Learn about the GDPR’s demands for changes to business processes – embedding new norms and behaviours into the daily life of the business and understand the tools you can use to meet the expectations set by the GDPR.
Read more here.