Advertising Events February 2018

IIeX Europe 2018

19 – 20 February 2018

Beurs van Berlage, Damrak 243, 1012 ZJ Amsterdam, The Netherlands

IIeX was designed to do three things: introduce you to the new ideas changing the world of insights, provide practical training and learning sessions to help you develop new skills, and connect you with other innovative MR pros from some of the most effective brands and agencies in the world. Join them in Amsterdam this February to be a part of the future of insights. Confirmed speakers include Phillips, Unilever, Sky, Heineken, Twitter, Credit Suisse, Mondelez, IPSOS and many more.

More info here.

The Customer Experience Conference – Engaging Journeys, Real Results

27 February 2018

44 Grosvenor Square, London W1K 2HP

This is a one day event and will focus on how to create customer experiences to drive revenue. Over 22 thought leaders will teach attendees how to upgrade customer loyalty through better targeting of customers in the B2B and B2C sectors.

What will you learn in this conference?

  1. Conversion-Boosting Customer Journey Mapping & Transformation: Track and deliver outstanding, best-in-class customer experiences across all touchpoints, every time
  2. Mission-Critical Customer Insights Through Savvy Data Analysis: Expertly navigate customer trends with timely and cost-effective data analytics
  3. Reap The Rewards Of Digital Adoption: Transform your digital experiences and explore exciting upcoming innovations to drive engagement and profit
  4. Consistent, Integrated Multi-Channel Experiences: Drive engagement, retention and sales through seamlessly-aligned journeys
  5. Prove Bottom-Line Impact: Innovative metrics to effectively measure and present concrete ROI figures
  6. Leverage The Customer Voice & Feedback: Leading methods in measuring experience and gauging pain points to exceed customer expectations
  7. Win Big With Forward-Thinking Technology & Innovations: Explore how AI, automation and upcoming technologies are tipped to reshape and disrupt the customer experience landscape
  8. The Full Power Of Social Media! Gain crucial customer insight and feedback and provide real-time, exceptional customer service
  9. Power Retention, Drive Loyalty: Decrease drop-offs and maximise conversions to boost profits and customer satisfaction
  10. Excite & Engage Internal Teams For Customer-Centric Cultures: Advanced engagement and inter-department strategies to build exceptional customer experiences

More info and tickets here.

International Confex 2018

28 February – 1 March 2018

Olympia, Hammersmith Road, London W14 8UX

International Confex is the leading exhibition for event planners; it is the UK’s largest event of its kind, bringing together thousands of event professionals from all sectors attending to gain inspiration for their future events. Discover over 350 exhibitors ranging from UK and International venues and destinations, event tech companies and a full range of event suppliers. Whether planning your next conference, exhibition, awards ceremony or meeting, you will gain creative solutions and ideas to make your events more engaging and innovative.

Confex is renowned for its world class educational programme. Free to attend, you can join thought provoking seminars and debates. Our handpicked expert speakers bring you the latest industry trends and insights to enhance your professional skills and leave with best practice solutions to implement for your next event.

See more details here.

Prolific North Live

28 February – 1 March 2018

Eventcity, Phoenix Way, Stretford, Manchester M41 7TB

Prolific North Live is the largest media, creative, comms and digital expo outside of London and will take place on Wednesday 28 February and Thursday 1 March 2018.

The expo will feature leading exponents of digital innovation, marketing, content and engagement, as well as advertising and PR, broadcasting, film and print media – and will have special zones dedicated to Immersive Technologies and also Platforms and Marketing Technologies.

The event is free to attend, but you must register your place online here.

Influencer Marketing Gone Wrong? The A-Z of Working with Travel Brands

28 February 2018

The Traveltech Lab, 6th Floor, 2 More London Riverside, London SE1 2RR

Join a panel discussion featuring some of London’s top travel PRs; where they will discuss how to effectively work with travel brands. Topics covered will include how to avoid the Darby cyclone, pitching etiquette, and how to leverage your true social media circle of influence.
Speakers include:
  • Fiona Anderson (GEC PR)
  • Sophie Barnes (Four Communications)
  • Victoria Kyme (Germany National Tourist Office)
  • Karen Tippett (TippettPR)
  • Jamie-Lee Abtar (Be Distinctly Different)

More info here.

Future of Advertising 2018

7 March 2018

Picturehouse Central, Corner of Shaftesbury Avenue and Great Windmill Street, Piccadilly, London W1D 7DH

The Future of Advertising – an annual event curated by the Advertising Producers Association is coming to Picturehouse Central on the 7th March 2018.

For over a decade, the APA have brought together eight talented speakers from across the creative, production and business worlds, to take to the stage and share their insights on what to look forward to and strive for in the year ahead.

This year’s speakers delve into the disruptive approaches that have made them a success, talk about how the British public love to be abused via Royal Mail, and why we need to end the infatuation with ‘Influencers’ and start looking for people with real talent and genuine cultural influence.

We’ll also be hearing talks from teams at the forefront of AR technology, arguments for why dismantling the patriarchy means more positive advertising for men too, plus tips on what the year ahead holds for digital marketing and procurement, and how this could benefit our production industry.

Tickets and speakers here.

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